Damai Entertainment President: The competitors of movies are not only short videos but also all offline entertainment

"The competitors of movies are not only short videos but also all offline entertainment. How movies can leverage the advantages of top-notch audiovisual language to attract the audience's attention is a problem that we filmmakers need to solve." On June 15th, at the opening forum of the 27th Shanghai International Film Festival held in Shanghai, Li Jie, president of Damai Entertainment, stated that the entire film industry now needs a strong sense of crisis awareness and reflective ability from the perspectives of the audience, investors, producers, and promoters. (The Paper)