Roku's Stock Soars Nearly 10% as Strategic Amazon Partnership Transforms CTV Advertising Landscape
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Roku's stock surged by 9.8% in pre-market trading following a strategic partnership with Amazon Ads, aimed at transforming connected TV advertising. This collaboration creates the largest authenticated CTV footprint in the U.S., reaching around 80 million households. Advertisers will benefit from enhanced targeting and measurement capabilities through Amazon's DSP. Initial tests indicate a potential 40% increase in unique viewers and a 30% reduction in ad frequency. This partnership positions Roku to strengthen its market presence and revenue through advertising, making it a stock to watch.
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