
Not Competing on "Lowest Price Across the Entire Network," The New Understanding of E-commerce Platforms for 618

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The 618 shopping festival is an important milestone for e-commerce platforms. This year's 618 event lasted for 39 days, with enhanced support policies for merchants, and live-streaming sales becoming mainstream. E-commerce platforms no longer disclose GMV data and are shifting their focus to value enhancement. JD.com performed exceptionally well during 618, with both user numbers and order volumes reaching new highs, and the 3C and home appliance categories experiencing rapid growth
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