Apple Inc. Encouraged To Enter Smart Ring Market Amid Slowing Wearables Revenue

Benzinga
2025.06.29 19:48
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Apple Inc. is being encouraged to explore the smart ring market as its wearables revenue declines, with a 7% drop last fiscal year and a 14% decrease in Apple Watch sales. Analysts suggest that entering this new category could help reverse the trend. Competitors like Oura and Samsung have already gained traction in the fitness ring space. Smart rings offer comfort and long battery life, making them appealing alternatives to traditional wearables. Apple's expansion into this market could challenge existing players and revitalize its wearables division.