According to the latest data from the German Federal Motor Transport Authority (KBA), the electric vehicle market in Germany showed a stark contrast in June 2025: although the overall new registrations of electric passenger cars increased by 8.6% year-on-year, Tesla (TSLA.US) experienced a dramatic decline. The American electric vehicle giant sold only 1,860 cars in Germany that month, a sharp decrease of 60% year-on-year, with a cumulative sales of 8,890 vehicles in the first half of the year, reflecting a year-on-year drop of 58.2%.
The sales downturn is not unique to the German market. According to statistics from European industry organizations, Tesla has seen a decline in sales for six consecutive months in France, Sweden, Denmark, and Italy, reflecting the severe market challenges faced by this industry pioneer. Analysts point out that the competitive pressure brought about by traditional automakers accelerating their electrification transformation is particularly prominent, as several European local brands and new Chinese players are launching new generation electric vehicle models with more advanced configurations and more competitive prices, eating into Tesla's market share. Meanwhile, Tesla CEO Elon Musk's recent public image fluctuations in the European market have also indirectly affected the brand's appeal.
While Tesla is under pressure, Chinese electric vehicle manufacturer BYD has shown a strong upward momentum. KBA data shows that BYD's sales in Germany reached 1,675 vehicles in June, achieving a threefold year-on-year growth; the cumulative sales in the first six months of this year reached 6,323 vehicles, nearly a fivefold year-on-year increase. This performance not only confirms the breakthrough capabilities of Chinese automakers in the European market but also highlights the profound evolution of the global electric vehicle market competition landscape. Market observers believe that as European local brands increase their investments and Chinese automakers continue to expand, the global electric vehicle market may usher in a more intense battle for market share

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The German electric vehicle market is showing signs of differentiation, with Tesla's sales in June plummeting by 60% year-on-year, and a cumulative sales decline of 58.2% in the first half of the year. Meanwhile, BYD's sales in Germany have tripled year-on-year, demonstrating the breakthrough capabilities of Chinese automakers in the European market. As market competition intensifies, traditional automakers and new Chinese players are encroaching on Tesla's market share with more competitive prices and configurations for their electric vehicle models

- In June 2025, Germany's electric vehicle market saw a significant contrast, with overall new registrations up 8.6%, while Tesla's sales plummeted by 60% to just 1,860 units.  
- This decline is not isolated to Germany, as Tesla has experienced six consecutive months of falling sales in France, Sweden, Denmark, and Italy, attributed to increased competition from traditional automakers and new Chinese entrants.  
- Meanwhile, Chinese manufacturer BYD reported a threefold increase in sales in Germany, highlighting a profound shift in the global electric vehicle market landscape.

Germany's electric vehicle market differentiation: Tesla's sales in Germany halved in June, while BYD's sales tripled year-on-year