The era of explosive single products has arrived, and ETF varieties are blooming in multiple areas

In the first half of 2025, the development momentum of domestic ETFs was strong. Compared to the previous reliance on core broad-based ETFs to attract capital, the active market environment and rotation trends in the first half of the year have led to the emergence of representative ETF products in several popular sectors such as gold, Hong Kong internet stocks, robotics, and benchmark market-making credit bonds, with capital attraction effects that rival or even exceed those of core broad-based products. With the release of a series of new policies and regulatory guidance, some industry institutions have indicated that ETF fund managers may shift their business strategic focus from brand promotion to achieving scale. Among them, leading companies with comprehensive product layouts, a solid customer base, strong brand influence, and ample business resources have relatively firm industry-leading advantages, allowing their marketing strategies to focus on the layout and cultivation of innovative potential products. (China Securities Journal)