Advertising Empire WPP is deeply mired in client loss + AI impact, profit warning followed by the sudden appointment of Microsoft executive Ross as CEO
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British advertising giant WPP has appointed Cindy Rose as the new CEO, succeeding the outgoing Mark Read. This appointment comes after WPP issued a profit warning, facing challenges of client loss and the impact of AI. Rose has nine years of experience at Microsoft and possesses expertise in digital transformation. WPP's stock price recently fell to a 16-year low due to the profit warning, but has rebounded somewhat following the announcement of the new CEO. WPP is working to address the issues of reduced client spending and fewer new business opportunities
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