<div id="readability-page-1"><div><div>Mark Zuckerberg's metaverse empire is under siege as ByteDance, TikTok's parent, storms the mixed reality (MR) arena with its Swan goggles. Meta Platforms Inc.'s META Quest series and upcoming Puffin headset have dominated immersive tech, but ByteDance's lightweight, puck-tethered MR device, developed by its Pico division, threatens to steal the spotlight.Weighing just 0.28 pounds, Swan promises seamless digital-real world integration, challenging Meta's AI-driven AR vision. ByteDance's pivot from its flopped Pico 5 VR headset to MR could disrupt Meta's $16 billion metaverse bet. Can Zuckerberg's empire fend off this lean, mean MR machine, or will ByteDance's Swan soar to new heights?Read Also: Why Meta’s AI Edge Makes It The Top Ad Stock For 2025<h2>Swan's Lightweight Leap</h2>ByteDance's Swan goggles, codenamed for their sleek design, ditch the bulky VR headset model that sank Pico 5 due to dismal sales. At 0.28 pounds, Swan uses high-resolution passthrough cameras and a wired compute puck for low-latency MR, blending digital overlays for productivity and entertainment. Partnerships with Chinese suppliers and Qualcomm Inc QCOM aim to keep costs low, targeting China's growing MR market. While ByteDance leverages its content creation expertise, U.S. regulatory scrutiny over TikTok's data practices could block Swan's Western rollout, limiting its global challenge to Meta's ecosystem.<h2>Meta's AR Fortress Fights Back</h2>Meta, commanding 98.6% of its revenue from social platforms like Facebook and Instagram, has poured $16 billion into its Reality Labs in 2022 alone. Its Quest 3S and Ray-Ban smart glasses lead the MR pack, with the Puffin headset, also puck-tethered, set for 2027. Meta's Orion prototype boasts eye-tracking tech, and new Ohio and Louisiana data centers power its AI-driven AR push.ByteDance's Swan may be leaner, but Meta's scale and AI investments make it a formidable foe in this MR showdown.<ul> <li>Meta’s Superintelligence Lab May Kill Open-Source AI In Bold Strategy Shake-Up: Report</li> </ul>Photo: Poetra.RH on Shutterstock</div></div></div>

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Meta's metaverse ambitions face competition from ByteDance's new Swan goggles, a lightweight mixed reality device that threatens to disrupt Meta's dominance in immersive technology. Weighing only 0.28 pounds, Swan offers seamless digital integration and targets the growing MR market in China. While Meta has invested heavily in its Reality Labs and leads with its Quest series, ByteDance's pivot from VR to MR could challenge Meta's $16 billion metaverse strategy. However, U.S. regulatory scrutiny may hinder Swan's global rollout, impacting its competition with Meta.

- Mark Zuckerberg's Meta is facing competition from ByteDance's new Swan goggles, which threaten to disrupt the mixed reality (MR) market.  
- The lightweight Swan device, developed by ByteDance's Pico division, aims to integrate digital and real-world experiences while targeting China's MR market, despite potential regulatory challenges in the U.S.  
- Meta has invested heavily in its MR technology, with significant resources allocated to its Reality Labs, making it a strong contender against ByteDance's emerging product.

Meta's Metaverse Dreams Tested By New ByteDance Swan Goggles