Multiple regions enter "furnace" mode, "summer vacation travel" search volume increases by nearly 200% month-on-month

As many regions across the country enter "furnace" mode, the demand for tourists to "escape the heat" continues to rise. Data from Meituan Travel shows that since July, the popularity of the keyword "escape the heat" has been steadily increasing, peaking on July 5 and experiencing another small peak on July 12. Since July, the total search volume for the keyword "escape the heat" has increased by 45% year-on-year, while the total search volume for "escape the heat travel" has surged nearly 200% month-on-month