According to the latest data from the largest electric vehicle market in the United States, Tesla (TSLA.US) has seen a year-on-year decline in new car registrations in California for the seventh consecutive quarter, with a drop of 21% in the second quarter of this year.
The California New Car Dealers Association announced on Tuesday that the total number of new Tesla registrations in the state last quarter was 41,138 vehicles. This decline far exceeds the overall registration drop of 13% for zero-emission vehicles in California during the same period, highlighting the ongoing worsening sales trend for Tesla.
According to analysts' average forecasts, the electric vehicle manufacturer experienced a sharp decline of 13% in global deliveries in the second quarter and is expected to face a second consecutive year of declining sales.
Tesla is facing multiple pressures, including an aging product line, intensified competition in the electric vehicle market, and consumer resistance to CEO Elon Musk's collaboration with the Trump administration—even though the billionaire has publicly severed ties with the president.
Notably, the registration of Tesla's best-selling model, the Model Y, plummeted by 37% in California in the first half of the year, coinciding with the launch of a refreshed version of the model. The company had previously attributed part of the weak sales in the first quarter to factory shutdowns caused by upgrades to its main models.
As this report is released, Tesla is about to announce its second-quarter financial results. Investors are closely monitoring key developments in its automotive business, including whether it can reignite consumer enthusiasm by launching more affordable models.
Nevertheless, the Model Y and Model 3 remain the best-selling models in the largest automotive market in the United States. In the first half of the year, the Model Y topped all categories with over 44,000 registrations, while the Model 3 maintained its position as the best-selling passenger car

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Tesla's new car registrations in California have declined year-on-year for the seventh consecutive quarter, with second-quarter registrations at 41,138 units, a decrease of 21%. Among them, Model Y registrations plummeted by 37%. Analysts predict that Tesla's global deliveries will drop by 13%, facing pressures such as product line aging and intensified market competition. Nevertheless, Model Y and Model 3 remain the best-selling models in the U.S. market

- Tesla's new car registrations in California have declined for the seventh consecutive quarter, dropping 21% in Q2, with a total of 41,138 vehicles registered.  
- This decline is significantly steeper than the overall 13% drop in zero-emission vehicle registrations in the state, indicating ongoing sales challenges for Tesla.  
- Analysts predict a 13% decrease in global deliveries for the company in Q2, marking a potential second consecutive year of declining sales amid increasing competition and consumer resistance.

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Tesla's new car registration in California continues to decline, with the main model Model Y plummeting by 37%