<div id="readability-page-1"><div><div>As Web3 gaming inches closer to mainstream adoption, My Lovely Planet CEO Clément Le Bras says platforms such as Google Play are beginning to accept blockchain not as a monetization gimmick, but as a backend layer, one that should be optional and frictionless for users.Check out the current price of Google parent Alphabet stock here.What Happened: The remarks come shortly after My Lovely Planet became the first-ever Web3 game to be featured in Google's global #WeArePlay campaign, marking a milestone for blockchain-based titles on mainstream app stores.Speaking to Benzinga, Le Bras said, &#34;The fact that My Lovely Planet became the first Web3 game featured in Google's #WeArePlay campaign is a strong signal. Platforms are realizing that blockchain is a technology layer, not just a monetization model.&#34;According to Le Bras, the future of platform adoption lies in &#34;frictionless integration,&#34; where users aren't immediately confronted with blockchain mechanics, but instead discover added value after trust and engagement are built. He emphasized that platforms like Google Play are likely to continue evolving by prioritizing user experience, transparency and regulatory compliance, especially for projects with real-world utility.This broader shift comes as My Lovely Planet gains traction for combining mobile gameplay with tangible climate action. Every 100 puzzle levels completed in the game leads to the planting of one tree. So far, players have helped plant over 380,000 trees in partnership with Graine de Vie in Madagascar.Also Read: Remember CryptoPunks? This Public Company Just Traded $5.15 Million Worth Of Stock For A JPEGLe Bras also addressed changing gamer behavior: &#34;Gen Z and Millennials no longer want just dopamine loops. They want purpose. With us, they return because they're proud of their real-world impact.&#34;<div><div>Disclosure: 82% of retail CFD accounts lose money</div></div>He suggested that this model “purpose as a game mechanic” will eventually become as standard as leaderboards or battle passes.Why It Matters: At the heart of the game's ecosystem is My Lovely Planet MLC/USD, a utility token that allows players to convert in-game rewards and vote on environmental investments funded by the game's treasury.Since its launch, MLC has surged over 260%, and the project now targets a $1 billion market cap.As to what's holding back broader adoption of Web3 sustainability projects, Le Bras pointed to perception rather than technology. &#34;The infrastructure is there — wallets, SDKs, L2s. What's missing is a mainstream product people love where sustainability and Web3 enhance the experience instead of defining it.&#34;In terms of governance, Le Bras said My Lovely Planet aims to allow MLC holders to vote on real-world investments like carbon credits and clean energy projects, describing it as a form of &#34;crowd-directed climate action.&#34;But he noted that for this model to succeed, the governance mechanisms must be &#34;simple, transparent and tied to a product people use every day.&#34;Le Bras also underscored blockchain's future role in ESG transparency. &#34;Every tree planted or CO₂ offset can be linked to a verifiable transaction. Over the next five years, tokenized ESG instruments will move from niche to norm.&#34;Photo: Sutthiphong Chandaeng via Shutterstock</div></div></div>

GOOG

GOOGL

Google's backing of the Web3 game My Lovely Planet marks a significant step for blockchain in mainstream gaming. CEO Clément Le Bras emphasizes that blockchain is evolving from a monetization tool to a seamless technology layer. The game, featured in Google's #WeArePlay campaign, integrates environmental action by planting trees for gameplay milestones. Le Bras notes that Gen Z and Millennials seek purpose in gaming, and the My Lovely Planet utility token (MLC) facilitates real-world investments. He believes that blockchain will enhance ESG transparency, making tokenized sustainability a standard in the future.

- My Lovely Planet CEO Clément Le Bras highlights that platforms like Google Play are starting to view blockchain as a backend technology rather than just a monetization tool.  
- The game recently became the first Web3 title featured in Google's #WeArePlay campaign, signaling a shift towards frictionless integration of blockchain in gaming.  
- Le Bras emphasizes the importance of user experience and transparency, noting that the game's model combines mobile gameplay with environmental impact, having planted over 380,000 trees through player engagement.

Google Just Backed Blockchain Game — Here's What That Means For Web3 Gaming's Future