Puma CEO Says Pricing Adjustments To Start In Q4
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Puma's CEO, Arthur Hoeld, announced that pricing adjustments will begin in Q4 2025 to address elevated inventory levels and lower full-price sales. The CFO highlighted the need to improve full-price sales and mitigate U.S. tariff impacts. Hoeld emphasized the necessity for the brand to reset and adapt to rapidly evolving market conditions, acknowledging that the company has not met its own expectations.
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