Skechers is making kids’ shoes with a hidden AirTag compartment

Skechers introduced a line of kids’ sneakers that contain a hidden compartment where parents can slip in an Apple AirTag. Inside of the heel of the shoe, a small insert can be lifted to reveal the compartment. Then, parents can track the location of their child — or, at least their child’s shoes. These shoes don’t come with an AirTag, and they don’t appear to be an actual collaboration with Apple, but rather, a third-party product that Skechers has developed on its own. The shoes were announced in mid-July to little press, but AppleInsider reported on the product on Wednesday. View this post on Instagram A post shared by Skechers Kids (@skecherskidsofficial) Apple only advertises its AirTags as products to keep track of items like keys, wallets, or luggage — not human beings. But parents have been using the technology to keep an eye on their kids. Already, there are products like AirTag-compatible bracelets, insoles, pins, or even knock-off Crocs Jibbitz that can fit an AirTag. Perhaps intentionally, AirTags are not designed to be very good at tracking fast-moving things, like a kid on a school bus, for example. Unlike an iPhone with location sharing enabled, AirTags don’t have built-in GPS. Instead, they use Bluetooth beaconing technology to quietly signal their presence to nearby Apple devices, giving the owner of the AirTag an estimate of its location. This technology can still be used for nefarious purposes, however. Bad actors have hidden AirTags in people’s bags or cars to stalk them, which sparked a class action lawsuit. Apple has instituted some anti-stalking features, such as notifying someone via their iPhone or Apple Watch when an unfamiliar AirTag is traveling with them. Since Skechers only makes this product in kids’ sizes, it’s unlikely that these shoes could be used to surveil adults against their will — but the continued normalization of this kind of surveillance could have implications beyond childcare. It’s possible that Skechers or another shoe brand could make similar products designed for adults with conditions like dementia, who may unintentionally wander away from their caretakers. While those uses may be well-intentioned, these kinds of products could also be used to track adults without their consent. Techcrunch event San Francisco | October 27-29, 2025