<div id="readability-page-1"><div id="ArticleBody-InlineImage-108156700"><div><div><p>Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference (WWDC) on June 09, 2025 in Cupertino, California.</p><p>Justin Sullivan | Getty Images News | Getty Images</p></div></div></div><div><p><span id="RegularArticle-QuoteInBody-1">Apple<span><span id="-WatchlistDropdown"></span></span></span> shares popped 5% Wednesday, ahead of an Oval Office event touting an update to the company's stated plans to spend and invest in the U.S.</p><p>CEO Tim Cook will join President Donald Trump for the announcement set for 4:30 p.m. ET.</p><p>Apple will up its previous commitment, made in February, from $500 billion to $600 billion over the next four years, a White House official told CNBC. </p><p>It will also announce a new manufacturing program called the American Manufacturing Program, the official said.</p><p>Cook has had a mixed relationship with Trump over the past year. While Trump has praised the Apple CEO in the past, in recent months he has said he has a &#34;problem&#34; with the executive and has pushed for Apple to assemble its iPhones in the U.S., not China or India.</p></div><div><p>Apple faces over $1 billion in increased costs this quarter because of Trump's tariffs on imports —primarily related to China — and Cook reminded investors last week that &#34;the vast majority&#34; of its products would be subject to pending new tariffs under a Section 232 investigation.</p><p>&#34;We obviously try to optimize our supply chain, and ultimately we will do more in the United States,&#34; Cook said.</p></div><p><em><strong>Subscribe to CNBC on YouTube.</strong></em><em><strong> </strong></em></p></div>

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<p>Apple shares rose 5% ahead of a White House event where CEO Tim Cook will announce an increase in U.S. investment from $500 billion to $600 billion over the next four years. The announcement includes a new American Manufacturing Program. Cook's relationship with President Trump has been mixed, with Trump previously urging Apple to manufacture in the U.S. Apple faces over $1 billion in increased costs due to tariffs on imports, primarily from China.</p>

- Apple shares increased by 5% ahead of an announcement by CEO Tim Cook and President Donald Trump regarding an investment update.  
- The company plans to raise its investment commitment in the U.S. from $500 billion to $600 billion over the next four years and introduce the American Manufacturing Program.  
- Cook highlighted challenges posed by tariffs on imports, which could lead to over $1 billion in increased costs this quarter, while emphasizing efforts to optimize the supply chain and increase U.S. operations.  

Apple shares pop 5% ahead of Trump-Cook investment announcement at White House