Google swears it isn’t destroying the web with AI search

Google asserts that its AI search features are not negatively impacting website traffic, despite claims to the contrary. In a recent blog post, Google Search head Liz Reid stated that overall click volume remains stable compared to last year, although some sites see increased clicks while others decline. Reid argues that AI is beneficial for the web, countering third-party reports based on flawed methodologies. Changes in search patterns have affected traffic distribution, favoring sites with authentic content. Google continues to send billions of clicks daily and is testing new AI-curated search results.