Vodka seltzer 'labeling error' turns into silver lining for energy drink maker

CELSIUS energy drink brand is capitalizing on a viral moment following a labeling error that led to the recall of High Noon vodka seltzer cans mistakenly labeled as CELSIUS energy drinks. The company engaged with social media users, sharing humorous comments and promoting their brand while providing accurate recall information. CELSIUS's Chief Marketing Officer noted the positive community response and the strategic engagement with the viral situation.