Intellectual Property Protection Boosts IP Industry Development

In the first half of this year, the actual sales revenue of the domestic game market reached 168 billion yuan, a year-on-year increase of 14.08%, and the scale of China's game industry continues to expand. With the continuous upgrade of local IP creation capabilities and the growing reputation, the "Li Gui" of piracy has also started to frequently knock on the door. Well-known game versions have been "leaked," and popular IP dolls have been counterfeited... Intellectual property protection is becoming a common issue that China's cultural and creative industry needs to face. In the digital age, how enterprises, regulators, and the market can collaborate to address various emerging infringement behaviors has become an important topic for the industry