
Peloton Can’t Stop Destroying Itself

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Peloton's stock has plummeted 89% over the past five years, contrasting sharply with the S&P 500's 91% increase. The company has struggled post-pandemic, posting heavy losses and a recent revenue decline of 6.6% to $610 million. Despite a slight net income of $21.6 million, Peloton anticipates further revenue shrinkage and has laid off 6% of its staff as part of a $100 million cost-cutting plan. CEO Peter Stern's comments suggest a lack of direction, and the company faces additional challenges from tariffs.
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