OpenAI

BIDU

09888

<p>With the rise of generative AI models, corporate marketing strategies are shifting from traditional SEO to GEO, focusing on how to be displayed in AI responses. Data shows a surge in the usage of AI search engines like ChatGPT and Perplexity, while traditional search traffic has significantly declined. This change reflects a shift in user habits, and businesses need to update their marketing mindset to adapt to new traffic acquisition methods</p>

- The article discusses the shift from traditional SEO to Generative Engine Optimization (GEO) as AI search engines gain prominence.  
- It highlights the differences between SEO and GEO, emphasizing that while SEO relies on established rules and keyword optimization, GEO focuses on citations and semantic understanding, making it less predictable.  
- The piece also addresses the challenges and uncertainties in the GEO market, including pricing inconsistencies and the need for businesses to adapt their strategies to enhance visibility in AI-driven search results.

The "new search" business behind large models, how deep is the water?