Dan Ives Says Apple's AI Strategy Has Been A 'Disaster' And No One On The Street Believes Innovation Will Come From Within

Benzinga
2025.08.15 05:28
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Wedbush analyst Dan Ives criticized Apple Inc.'s AI strategy, calling it a "disaster" and stating that the company is lagging behind competitors like Microsoft and Meta. He emphasized that Wall Street lacks confidence in Apple's ability to innovate internally, particularly with products like Siri. Ives suggested that Apple needs to pursue acquisitions and partnerships to close the AI gap. Despite these concerns, he maintains an "outperform" rating on Apple with a $270 price target, citing potential positive developments. Apple shares fell slightly during trading.