Businesses face wave of AI smear campaigns

Businesses are increasingly facing smear campaigns fueled by AI, which makes spreading misinformation easier and cheaper. A report from Schillings reveals a 150% rise in such campaigns over the past three years, often instigated by disgruntled employees, competitors, or activists. These campaigns can significantly harm a business's reputation and finances, utilizing tactics like deepfakes and social media bots. Responding effectively requires a coordinated effort from investigators, lawyers, and communication professionals to counteract the disinformation and protect the business's image.