Target and Ulta mutually agree not to renew partnership launched in 2021

Market Beat
2025.08.15 18:19
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Target and Ulta Beauty have mutually agreed to end their partnership, which began in 2021, and will not renew the agreement set to conclude in August 2026. The collaboration created in-store beauty shops in Target locations, but both companies are now focusing on their individual strategies. Ulta currently operates in 600 Target stores, and the beauty experience will continue until the agreement ends. This decision comes as Target faces challenges in retaining customers amid competition and is expected to announce a new CEO succession plan soon.