<div id="readability-page-1"><div><div>Apple Inc. AAPL is reportedly grappling with the slow uptake of its Vision Pro headset, attributed to its high price tag and lack of compelling features.Bloomberg's Mark Gurman, in his latest &#34;Power On” report revealed that the tech behemoth has been sluggish in rolling out immersive video content, leaving Vision Pro users with a dearth of content to engage with. Despite enhancements to its operating system and the introduction of new apps, the device remains a niche product, with sales reportedly falling short of 1 million units in the US since its debut a year and a half ago.During the last earnings call, Apple’s CEO, Tim Cook, acknowledged the Vision Pro as an “area we really believe in” but did not hint at any immediate plans for significant improvements. The forthcoming version of the device, slated for release later this year, will primarily boast a faster chip.A more substantial upgrade, including a cheaper and lighter model, is anticipated for 2027. However, the delay sparks fears that the product category might become obsolete by then, considering the swift pace of technological advancements.Also Read: Apple’s New Siri Voice-Control Feature Could Revolutionize User ExperienceThe success of Vision Pro largely hinges on its ability to captivate consumers with unique capabilities. While it excels in displaying 3D video and photos, serving as a virtual computer monitor, and playing immersive programming, the demand for these features remains lukewarm.Despite the potential of immersive video as a key selling point, Apple has been slow-footed in releasing content in this format, leaving users with limited options. The company’s cautious approach to content release is reportedly due to the high costs involved and the device’s sluggish sales.While third-party content could offer a lifeline, Apple’s hesitance to release content for its own device raises questions about third-party willingness to bridge the gap.Apple's New ‘Answers' Team Developing ChatGPT Rival, iPhone 17 Pro Spotted In San Francisco</div></div></div>

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Apple Inc. is facing challenges with its Vision Pro headset due to high pricing and limited features. The slow rollout of immersive video content has left users with few options, resulting in sales of less than 1 million units in the US since launch. CEO Tim Cook acknowledged the product's potential but indicated no immediate plans for major upgrades. A new version is expected later this year, but a more significant upgrade is not anticipated until 2027, raising concerns about the product's relevance in a fast-evolving tech landscape.

- Apple Inc. is facing challenges with the slow adoption of its Vision Pro headset, primarily due to its high price and limited features.  
- Sales have reportedly fallen short of 1 million units in the US since its launch, and while enhancements are planned, significant improvements are not expected soon.  
- The success of Vision Pro depends on captivating consumers with unique capabilities, but slow content release and high costs hinder its potential.  

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Apple's Vision Pro Struggles To Gain Traction Amid Slow Release Of Immersive Video