MSNBC to be rebranded ‘MS Now,’ dropping Peacock from logo
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Comcast is rebranding MSNBC as "MS NOW" to create a distinct identity separate from NBC News, dropping the Peacock logo. This change is part of Comcast's strategy to spin off its linear cable properties by year-end. CEO Mark Lazarus emphasized the need for an independent news organization, as MSNBC aims to build its own news-gathering team amid declining ratings and advertising challenges. Other Comcast brands will also remove the Peacock logo, but without name changes. The network continues to feature prominent left-leaning pundits and has increased live events and audience engagement efforts.
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Source: Thehill The copyright of this article belongs to the original author/organization.
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