Mercedes is turning to its biggest luxury rival as it struggles to sell EVs

Electrek
2025.08.21 16:19
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Mercedes-Benz is reportedly in talks with BMW, its biggest luxury rival, for a potential partnership as it struggles with declining electric vehicle (EV) sales. Despite offering significant discounts, Mercedes' EV sales in the US dropped by 55% in the first half of 2025, with new car registrations in Europe also down 2% compared to the previous year. This collaboration could help Mercedes compete against a growing number of luxury competitors in the market.