
08:47 ET Citius Oncology Deploys AI Platform to Amplify the Performance of its Commercial Team Ahead of LYMPHIR Launch

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Citius Oncology has launched an AI platform to enhance its commercial team's performance ahead of the LYMPHIR therapy launch for cutaneous T-cell lymphoma (CTCL). The platform utilizes advanced data analytics to refine targeting and improve engagement with healthcare providers. It continuously learns from real-world data to provide predictive insights, optimizing the sales process and clinical decision-making. LYMPHIR, an immune therapy for relapsed CTCL, received FDA approval in August 2024 and is designed to improve patient access to care.
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