JIN MI FANG GP: Ze Rui Long Xiang has successfully registered data resources at the Shanghai Data Exchange and listed data products for the first time

According to the announcement from JIN MI FANG GP (08300), regarding the proposed acquisition of 55% equity in Nanjing Zerui Longxiang Supply Chain Management Co., Ltd. (Zerui Longxiang), the acquisition is expected to generate synergies, including cost benefits from streamlined operations, increased retained profits, and enhanced cross-selling opportunities between the group's catering business and the food and beverage distribution segment. By owning the e-commerce platform "Zerui Longxiang AI Store" operated by Zerui Longxiang, the company will directly obtain customer data and insights, enabling more precise marketing and product development.

Under the guidance of the Shanghai Data Exchange (a key platform for cross-border data transactions headquartered in Shanghai, China) and led by Jiangsu Three Little Dwarfs Network Technology Co., Ltd., Zerui Longxiang has successfully registered its data resources at the Shanghai Data Exchange for the first time, with the relevant data resources coming from the "Zerui Longxiang AI Store." The board believes that the "Zerui Longxiang AI Store" will vertically integrate the group's sales and distribution capabilities for food and beverage products; the comprehensive registration of Zerui Longxiang's data resources not only standardizes data management and application, revitalizes data resources, and unlocks data value but also innovates financing channels, alleviates financial pressure, and preserves and increases the value of the group's data assets.

At the same time, Zerui Longxiang's first data product, "Zerui Longxiang E-commerce Consumer Behavior Insights," has successfully been listed on the Shanghai Data Exchange. Relying on the Data Asset Trading Service System (DAM) of the Shanghai Data Exchange, the board believes that the listing of data products may help achieve the connection between corporate data assets and financial market services, increase the group's financing channels, reduce capital costs, and accelerate transaction execution.

The board believes that the above business is beneficial to the company and its shareholders as it can (i) "comprehensively inventory and clearly manage," fully grasp data resources and provide clear guidance for data asset management; (ii) "facilitate circulation and promote sharing," ease data sharing and exchange, promote cross-border data collaboration (in compliance with applicable laws and regulations), and co-create value; (iii) "unlock value and empower development," provide reliable basis for data asset evaluation, trading, financing, etc., promote the financialization and innovative application of data assets; (iv) "lead with standards and recognize information," connect the data product trading market with the data asset trading market, collaboratively assist in building a unified data element market, and become a pioneering enterprise in national consensus value-type e-commerce and in implementing the Ministry of Finance's "Interim Provisions on Accounting Treatment Related to Corporate Data Resources."

Therefore, the board believes that the above business (i) enhances the group's participation in the e-commerce industry, (ii) allows direct access to user interaction data and market insights to optimize the supply chain, (iii) creates incremental data asset revenue sources to supplement the group's existing catering services and beverage distribution business, thereby making a positive contribution to the group's revenue growth and profitability