CCTV exposes the chaos in the sales of sand gold jewelry, with the factory price of sand gold jewelry being 10 yuan sold for over a hundred

"The visual effect of wearing high-end jewelry for a small price is comparable to gold." Since the beginning of this year, as gold prices have continued to rise, a batch of "sand gold jewelry" has emerged in the market. This type of jewelry looks very similar to gold but is priced much lower, quickly gaining popularity and being regarded by many consumers as an alternative choice amidst high gold prices. According to merchants, this sand gold mainly comes from places like Vietnam and Myanmar, with the same color inside and out, and it never fades. Some merchants claim that these products are similar to gold and are fire-resistant, yet the price of a piece of jewelry is far lower than that of gold. Merchants in Yiwu, Zhejiang, state that these pieces mainly use brass as raw material, with a 0.05-micron layer of gold electroplated on the surface to simulate the texture of gold. However, due to the thin electroplating layer, it will gradually wear off with long-term use. Brass-plated gold jewelry, with a factory price of around 10 yuan, is packaged by livestream hosts as so-called Vietnamese refined sand gold, selling for hundreds of yuan per piece