When it comes to stirring things up, it has to be you Elon Musk.
To directly challenge Microsoft, Musk has established a new company — Macrohard.
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Just based on this name, it really hits the mark.
Whether from a Chinese or English perspective, one is “Macro” and the other is “Micro”, one is “Hard” and the other is “Soft”, it’s quite symmetrical and well-matched.
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Now let’s take a look at what Musk's Macrohard company aims to do:
<blockquote>
It is a purely AI software company.
In principle, since software companies like Microsoft do not produce any physical hardware, it should be possible to completely simulate them with AI.
</blockquote>
With this move, Musk not only won in terms of the name but also made netizens exclaim:
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Such insight! Basically, for all purely software-related things, theoretically, you can use a trained model to replace functional black boxes to achieve the same results.
</blockquote>
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One can't help but marvel that high-end business battles are often so &#34;unadorned.&#34;
<h2>“Macrohard” Just Challenged “Microsoft”</h2>
In fact, Musk submitted a trademark application for the name Macrohard to the U.S. Patent and Trademark Office earlier this month.
At that time, this name sparked quite a discussion online.
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From the content of the trademark registration, we can extract the following key points:
<ul>
<li>Downloadable software for generating AI voice and text</li>
<li>AI tools for writing code, designing, and running video games</li>
<li>Image, video, and language understanding systems</li>
</ul>
Moreover, even earlier, in mid-last month, Musk publicly stated:
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We are building a multi-agent AI software company.
</blockquote>
Specifically, this means allowing Grok to derive hundreds of specialized AI agents, some responsible for coding, some for generating images and videos, and some for understanding user needs...
These AI agents are like a virtual team of employees, working collaboratively in a virtual machine, continuously simulating human interaction with software until the final replicated product reaches perfection
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To put it bluntly, it's about using an AI black box to directly replace Microsoft's core business.
For example, <img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/e2a45ab2-a9fd-420e-9211-f660b75c3bd4.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/e2a45ab2-a9fd-420e-9211-f660b75c3bd4.jpeg"/>, Microsoft sells the Office suite, right? So I, Microsoft, will directly use AI to generate something with exactly the same functionality, leaving you with no way out.
This idea of fundamentally subverting the opponent's business model can be said to be quite Musk-like.
Moreover, from media reports, it seems that Microsoft is closely related to xAI's Colossus 2 supercomputer project in Memphis (PS: Musk has confirmed plans to purchase millions of NVIDIA GPUs).
So, it can be said that Microsoft is supported by xAI in terms of AI capabilities and by Colossus 2 in terms of computing power.
<h2>The Grudge That Has Long Been Established</h2>
However, to be fair, this is not Musk's whim to start the &#34;attack&#34; mode; he and Bill Gates have actually had a grudge for a long time.
At the corporate level, the two have long been &#34;old enemies.&#34;
The most famous incident was when it was revealed that Bill Gates held a short position of up to $500 million in Tesla, betting that Tesla would fail.
In a later leaked text message, Musk directly questioned Gates, to which Gates replied, &#34;Unfortunately, I haven't covered my position yet. I'd like to talk to you about the possibility of philanthropy.&#34;
Musk's response was blunt: &#34;Sorry, I can't take your philanthropy on climate change seriously when you're shorting Tesla—the company that contributes the most to solving climate change.&#34;
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In the currently hottest field of artificial intelligence, the two are in a &#34;deadly enemy&#34; state.
Microsoft has spent heavily to invest in OpenAI, while Musk has founded xAI, clearly aiming to compete with his &#34;former&#34; company and its backer, Microsoft.
On a personal level, their confrontations have escalated from business disagreements to &#34;personal attacks.&#34;
In addition to the short-selling incident, the two have opposing views on issues such as electric trucks and Mars colonization.
Gates has questioned whether batteries can power large trucks and expressed confusion over Musk's Mars plan, calling it &#34;nonsensical.&#34;
The climax of the escalating conflict was when Musk posted a photo of Bill Gates with a protruding belly on social media, captioning it: &#34;If you want to lose a boner fast, I recommend this (in case u need to lose a boner fast).&#34;
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This unabashed mockery has completely publicized the conflict between the two. Gates later commented on Musk in his biography as &#34;super mean.&#34;
Therefore, the establishment of the &#34;Giant Soft&#34; company is not only a commercial declaration of war but also a continuation of personal grievances.
Additionally, if you pay attention to Musk's AI product companies, besides the large model native Grok intelligent assistant, the first to be established is gaming, and now this is the second: software, office software, or more accurately: productivity software.
So for this battle, are you supporting Giant Soft or Microsoft?
Author of this article: Quantum Bit, Source: Quantum Bit, Original title: &#34;Musk Establishes New Company 'Giant Soft': Redoing Microsoft Products with AI&#34;
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MSFT

Musk has established a new company called "Giant Soft," aiming to redo Microsoft's products using AI. The company focuses on AI software and plans to launch products including AI voice, text generation, and game design tools by training models to simulate Microsoft's functions. Musk's goal is to replace Microsoft's core business and disrupt its business model through an AI intelligence team. Trademark applications have been submitted and are expected to attract industry attention

Elon Musk establishes a new company "Giant" to redo Microsoft products using AI