ANTA SPORTS plans to establish a joint venture with MUSINSA to jointly operate the South Korean fashion business
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ANTA SPORTS has signed a joint venture agreement with MUSINSA Co., Ltd. to establish a joint venture company to jointly operate Korean fashion business in mainland China, Hong Kong, and Macau. ANTA holds a 40% stake, while MUSINSA holds 60%. This collaboration aims to explore the combination of sports and fashion to meet the diverse needs of young consumers. MUSINSA will be responsible for the operational management of the joint venture, while ANTA will provide strategic and financial oversight through the board of directors
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