PACIFIC ONLINE released its interim results, with a loss attributable to shareholders of RMB 8.571 million, turning from profit to loss year-on-year
PACIFIC ONLINE released its interim results for the period ending June 30, 2025, with revenue of 273 million yuan, a year-on-year decrease of 1.3%. The loss attributable to shareholders was 8.571 million yuan, compared to a profit of 10.13 million yuan in the same period last year, resulting in a loss per share of 0.76 yuan. The decrease in gross profit was mainly due to increased outsourcing production costs. In response to the decline in traditional advertising, the company is investing in the development of new interactive advertising models, striving for market differentiation advantages, and plans to manage costs more efficiently through scaling and process optimization
According to the Zhitong Finance APP, Pacific Online (00543) released its interim results for the six months ending June 30, 2025, reporting revenue of 273 million yuan, a year-on-year decrease of 1.3%; the loss attributable to equity holders of the company was 8.571 million yuan, compared to a profit of 10.13 million yuan in the same period last year; the loss per share was 0.76 cents.
The decrease in gross profit during the reporting period was mainly due to the increase in the company's outsourcing production costs. To address the decline of traditional banner advertising, the company has invested in developing new interactive models to create more content-driven advertising and establish market differentiation advantages. We believe that with the scaling up and process optimization in the coming months, we will be able to manage costs more efficiently
