<div id="readability-page-1"><div><div><p><strong>Tesla Inc.</strong> <span>TSLA</span> continues to grapple with poor sales as rival and Chinese EV giant <strong>BYD Co. Ltd.</strong> <span>BYDDY</span> <span>BYDDF</span> bolstered its European presence with growing sales.</p><h2>Tesla New Car Registrations Decline As BYD Grew 225%</h2><p>Tesla sold 8,837 units in the region, down 40.2% from last year's 14,769 units the company sold during July, data released by the European Automobile Manufacturers Association (ACEA) showed on Wednesday.</p><p>Tesla's market share in July 2025 stood at 0.8%, a sharp decline from last year's 1.4%. From January to July, Tesla sold 119,013 units in the region, declining 33% from last year's sales performance during the same period.</p><p>Meanwhile, BYD recorded a surge of over 225% in the region, selling 13,503 units in July, up from 4,151 last year. The company's July market share stood at 1.2%. BYD's January to July sales clocked in at 84,416 units, up from 21,612 units, a surge of 290.6%</p><h2>European BEV Market Share Increased, Hybridization Continues To Surge</h2><p>The data shared by ACEA shows Battery Electric Vehicles, or BEVs, captured 15.6% of the European market in July, an increase from 12.4% in July 2024. Europe saw 186,440 BEVs sold in July, a 33.6% increase from July 2024's 139,569 units.</p><p>&#34;In the first seven months of 2025, 1,011,903 new battery-electric cars were registered,&#34; the report said, adding that Germany, Belgium and the Netherlands drove EV adoption in the region.</p><p>Hybrid electric vehicles saw 372,036 units sold during July, while PHEVs, or Plug-in Hybrids, saw over 111,453 units sold, marking a 52.3% growth from July 2024's 73,182 units.</p><h2>Tesla's Global Sales Woes, Lease Offers In Multiple Markets</h2><p>The news comes as Tesla sales continue to decline in Europe, with UK sales dropping 60% in July and sales in Sweden, Denmark and France also experiencing significant declines.</p><p>Amid falling sales, the company has offered 40% discounts to lease providers in the UK, which could translate to lower monthly payments for potential customers in the country. Tesla is also offering $0 down leases on used Model Y and Model 3 units in the U.S.</p><h2>BYD Tops Global EV Charts, European Expansion</h2><p>As Tesla declines, BYD has claimed the top spot on global EV sales charts in the second quarter of 2025, with the company capturing over 18.3% of the global electric vehicle market.</p><p>BYD also announced its intention to further cement its presence in the European market, with the company launching its luxury-focused <strong>Yangwang</strong> and <strong>Denza</strong> brands in the region next year.</p><p><em>Check out more of Benzinga’s Future Of Mobility coverage by</em><em> following this link</em><em>.</em></p><ul> <li>Tesla Rival BYD Sets New Sales Record In India Amid Elon Musk-Led EV Giant’s Push Into The Region</li> </ul><p><em>Photo courtesy: ssi77 on Shutterstock.com</em></p></div></div></div>

<p>Tesla Inc. is facing declining sales in Europe, with registrations down 40.2% in July compared to last year, resulting in a market share drop to 0.8%. In contrast, BYD Co. Ltd. saw a remarkable 225% increase in sales, capturing a 1.2% market share. The European BEV market is growing, with a 33.6% increase in sales year-over-year. Tesla is responding to its sales woes with significant lease discounts, while BYD aims to expand its presence in Europe with new luxury brands.</p>

- Tesla Inc. faces declining sales in Europe, with July registrations dropping 40.2% to 8,837 units, resulting in a market share decrease from 1.4% to 0.8%.  
- In contrast, BYD Co. Ltd. experienced a 225% sales increase, selling 13,503 units in July and capturing a 1.2% market share.  
- The European BEV market grew, with 15.6% market share in July 2025, while Tesla's global sales struggles prompted significant lease discounts in the UK and the U.S.  

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Elon Musk's Tesla Struggles To Retain EV Market Share, BYD Surges Over 200% In July In Europe