XPeng's He Xiaopeng: The pricing of the new P7 is lower, and competition in the automotive industry may have just begun

Zhitong
2025.08.30 12:17

On August 27th, the all-new XPeng P7 is priced starting at 219,800 yuan, and within 7 minutes of its launch, the number of large orders exceeded 10,000. At the Chengdu Auto Show on August 29th, He Xiaopeng stated, "After the press conference, I chatted with my colleagues and felt that the pricing was set too low." He Xiaopeng mentioned that the company's goal for the new car is to be among the top three in sales of sports sedans priced between 200,000 and 300,000 yuan, "There were originally more than 10 competing products in this segment, and we are still very confident." He Xiaopeng pointed out that the Chinese automotive industry is a marathon without an end, and the real competition may have just begun. Car manufacturers must train to become versatile N-sided warriors. An investor told him that after 20 years of investing in the technology industry, he has never seen an industry as "intense" as the automotive sector