McDonald's CEO says the reputation of the American brand has "declined"

McDonald's CEO Chris Kempczinski stated in an interview on Tuesday morning that as global consumers' perceptions of the United States have become less positive, they are beginning to avoid American brands in their consumption choices. "The halo effect of America has dimmed," Kempczinski said. He revealed that McDonald's has been tracking global consumers' perceptions of both the United States and the McDonald's brand itself. Kempczinski pointed out that McDonald's has traditionally been seen as an iconic American brand, but company data shows that consumers' views of this fast-food chain have not worsened, possibly because McDonald's has been operating overseas for quite some time. The CEO stated that McDonald's plans to focus on cultivating brand recognition within local communities. Currently, McDonald's business covers more than 100 countries and regions worldwide