Amazon Faces Prime Membership Slowdown Even As Shoppers Spend Big
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Amazon's Prime membership sign-ups have slowed, with 5.4 million new subscribers added in the U.S. over the 25 days leading up to and including Prime Day, falling short of last year's numbers and company targets. Despite record sales during the event, the lead-up weeks saw a decline in sign-ups. To boost growth, Amazon is ending account sharing outside households and expanding its student plan. Analysts remain optimistic about Amazon's long-term market share, although stock performance has been affected by slower growth in its cloud division.
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Source: Benzinga The copyright of this article belongs to the original author/organization.
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