Walmart's AI Super Agents Are The Threat Amazon Didn't Price In

Benzinga
2025.09.03 18:47
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Walmart is leveraging AI "super agents" and digital twins to transform retail and challenge Amazon's AI advancements. The four AI agents—Sparky, Marty, Associate, and Developer—aim to enhance operations and customer experiences. Walmart's digital twin technology predicts equipment failures, reducing costs and improving efficiency. In contrast, Amazon is focusing on defensive strategies with its AI assistant, Rufus, and optimizing logistics. While Amazon maintains a lead, Walmart's innovative approach may redefine the competitive landscape in retail.