Without Lei Jun's IP, how does Xiaomi expand into the Southeast Asian market: adhering to the principle of cost-effectiveness, cultural differences are the biggest barrier
"The Xiaomi flagship store in Thailand has achieved monthly sales exceeding 1 million RMB within 8 months of its opening."
Recently, Tang Li, General Manager of Xiaomi Southeast Asia, revealed that Xiaomi plans to add over 100 stores in Southeast Asian markets such as Thailand and Malaysia this year. As of the second quarter, the total number of overseas Xiaomi stores has reached approximately 200, with a goal of establishing 10,000 overseas stores in the next five years
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