<div id="readability-page-1"><p>Rip Road Capital Partners LP trimmed its holdings in shares of  Alphabet Inc. (NASDAQ:GOOGL - Free Report) by 14.6% in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 43,103 shares of the information services provider's stock after selling 7,397 shares during the period. Alphabet makes up  about  7.3% of Rip Road Capital Partners LP's portfolio, making the stock its 4th biggest position. Rip Road Capital Partners LP's holdings in Alphabet were worth $6,665,000 as of its most recent SEC filing.</p><ul><li>MarketBeat Week in Review – 09/01 - 09/05</li></ul><p>Other institutional investors and hedge funds have also bought and sold shares of the company. Mystic Asset Management Inc. lifted its stake in  Alphabet by 6.7% during the 1st quarter. Mystic Asset Management Inc. now owns 28,454 shares of the information services provider's stock valued at $4,400,000 after acquiring an additional 1,791 shares during the period.  Harbour Trust &amp; Investment Management Co lifted its stake in shares of  Alphabet by 0.3% in the 1st quarter. Harbour Trust &amp; Investment Management Co now owns 27,075 shares of the information services provider's stock valued at $4,187,000 after purchasing an additional 80 shares during the period.  Rockbridge Capital Management LLC purchased a new stake in  Alphabet during the fourth quarter worth $3,119,000.  Cypress Capital LLC boosted its holdings in  Alphabet by 4.1% during the first quarter. Cypress Capital LLC now owns 14,310 shares of the information services provider's stock worth $2,213,000 after buying an additional 563 shares in the last quarter.  Finally, Bridgeway Capital Management LLC boosted its holdings in  Alphabet by 17.9% during the first quarter. Bridgeway Capital Management LLC now owns 88,187 shares of the information services provider's stock worth $13,637,000 after buying an additional 13,371 shares in the last quarter. 40.03% of the stock is currently owned by institutional investors and hedge funds. </p><h2>Insider Buying and Selling at Alphabet</h2><p>In other news, Director Kavitark Ram Shriram sold 15,000 shares of the company's stock in a transaction on Friday, July 18th. The shares were sold at an average price of $185.76, for a total transaction of $2,786,400.00. Following the completion of the sale, the director owned 240,400 shares of the company's stock, valued at $44,656,704. This represents a 5.87% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities &amp; Exchange Commission, which is available through this hyperlink. Also, CEO Sundar Pichai sold 32,500 shares of the company's stock in a transaction on Wednesday, September 3rd. The stock was sold at an average price of $229.73, for a total transaction of $7,466,225.00. Following the sale, the chief executive officer directly owned 2,429,892 shares of the company's stock, valued at $558,219,089.16. The trade was a 1.32% decrease in their position. The disclosure for this sale can be found here. Insiders sold 254,710 shares of company stock worth $49,208,380 over the last three months. 11.64% of the stock is owned by corporate insiders. </p><h2>Wall Street Analysts Forecast Growth</h2><ul><li>Alphabet Stock Surges After Dodging Harsh Antitrust Remedies</li></ul><p>A number of analysts recently issued reports on GOOGL shares. Morgan Stanley increased their price target on shares of Alphabet from $185.00 to $205.00 and gave the stock an &#34;overweight&#34; rating in a report on Monday, July 21st. Piper Sandler increased their price target on shares of Alphabet from $195.00 to $220.00 and gave the stock an &#34;overweight&#34; rating in a report on Thursday, July 24th. Tigress Financial increased their price target on shares of Alphabet from $240.00 to $280.00 and gave the stock a &#34;strong-buy&#34; rating in a report on Friday. Guggenheim increased their price target on shares of Alphabet from $190.00 to $210.00 and gave the stock a &#34;buy&#34; rating in a report on Wednesday, July 23rd. Finally, Wedbush increased their price target on shares of Alphabet from $225.00 to $245.00 and gave the stock an &#34;outperform&#34; rating in a report on Wednesday. Four research analysts have rated the stock with a Strong Buy rating, thirty-one have issued  a Buy rating and ten have assigned  a Hold rating to the company's stock. According to MarketBeat, the company currently has a consensus rating of &#34;Moderate Buy&#34; and an average target price of $222.33.</p><p><b>Check Out Our Latest Analysis on Alphabet</b></p><h2>Alphabet Stock Performance</h2><ul><li>Alphabet’s Resurgence: It's Now a Clear Market Leader</li></ul><p>NASDAQ:GOOGL opened at $235.00 on Friday. The company has a debt-to-equity ratio of 0.07, a quick ratio of 1.90 and a current ratio of 1.90. The company has a fifty day moving average of $195.79 and a two-hundred day moving average of $175.48. The stock has a market capitalization of $2.84 trillion, a PE ratio of 25.03, a P/E/G ratio of 1.56 and a beta of 1.01. Alphabet Inc. has a fifty-two week low of $140.53 and a fifty-two week high of $235.76. </p><p>Alphabet (NASDAQ:GOOGL - Get Free Report) last posted its quarterly earnings data on Wednesday, July 23rd. The information services provider reported $2.31 earnings per share for the quarter, topping analysts' consensus estimates of $2.15 by $0.16. The company had revenue of $96.43 billion during the quarter, compared to analysts' expectations of $93.60 billion. Alphabet had a net margin of 31.12% and a return on equity of 34.31%.  As a group, research analysts forecast that  Alphabet Inc. will post 8.9 earnings per share for the current fiscal year. </p><h2>Alphabet Dividend Announcement</h2><p>The firm also recently announced a quarterly dividend, which will be paid on Monday, September 15th. Stockholders of record on Monday, September 8th will be issued a dividend of $0.21 per share. The ex-dividend date of this dividend is Monday, September 8th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.4%. Alphabet's dividend payout ratio  is presently 8.95%. </p><h2>About Alphabet</h2> (Free Report)<p>Alphabet Inc offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.</p><h2>Further Reading</h2><ul><li>Five stocks we like better than Alphabet</li><li>Should You Invest in Penny Stocks?</li><li>Silver and Gold Break Out—3 Names to Ride The Wave</li><li>Top Biotech Stocks: Exploring Innovation Opportunities</li><li>MarketBeat Week in Review – 09/01 - 09/05</li><li>How to Calculate Stock Profit </li><li>Why DocuSign Could Be a SaaS Value Play After Q2 Earnings</li></ul><p><img src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9R09PR0w?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="650" height="350" original-src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9R09PR0w"/></p><p><em>This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.</em></p><h2>Should You Invest $1,000 in Alphabet Right Now?</h2><p>Before you consider Alphabet, you'll want to hear this.</p><p>MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Alphabet wasn't on the list.</p><p>While Alphabet currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.</p><p>View The Five Stocks Here</p>                  </div>

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<p>Rip Road Capital Partners LP reduced its stake in Alphabet Inc. (NASDAQ: GOOGL) by 14.6% in Q1, now holding 43,103 shares valued at $6.67 million. Other institutional investors also adjusted their positions. Insider sales included 15,000 shares by Director Kavitark Ram Shriram and 32,500 shares by CEO Sundar Pichai. Analysts have raised price targets for GOOGL, with a consensus rating of "Moderate Buy" and an average target price of $222.33. The stock opened at $235.00 on Friday.</p>

- Rip Road Capital Partners LP reduced its holdings in Alphabet Inc. by 14.6% in the first quarter, owning 43,103 shares valued at $6,665,000.  
- Other institutional investors, including Mystic Asset Management and Bridgeway Capital Management, also adjusted their stakes in Alphabet during the same period.  
- Analysts have raised their price targets for Alphabet, with a consensus rating of "Moderate Buy" and an average target price of $222.33, following the company's strong quarterly earnings report.

Alphabet Inc. $GOOGL Shares Sold by Rip Road Capital Partners LP