American clothing retailers are seizing the opportunity of economic recovery, pushing full-price products to challenge the wallets of the wealthy
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American apparel retailers such as Levi Strauss are launching more full-price products to test the purchasing willingness of affluent consumers. Despite the impact of tariffs, Levi's Chief Financial Officer stated that demand has not diminished. Ralph Lauren, Under Armour, and Abercrombie & Fitch are also adopting similar strategies. Affluent consumers are in good financial condition, with a high proportion of spending. Goldman Sachs pointed out that if the strategy is ineffective, retailers can quickly adjust promotions to improve profit margins
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