Tmall announces the launch of "Instant Purchase" venue to implement the integrated online and offline business strategy
According to reports, on September 8th, Tmall launched the "Instant Purchase" venue for the first time during the "Tmall Super 88" event, aiming to deliver brand official genuine products within one hour. In the Q2 2025 earnings call, Alibaba's CEO of the China e-commerce business group, Jiang Fan, mentioned that brand offline stores joining Taobao Flash Sale and the integrated online and offline operations on Tmall will bring consumers a brand new shopping experience, with an expected transaction increment of 1 trillion in the next three years
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