Focus of Apple's Fall 2025 New Product Launch Event

Wallstreetcn
2025.09.09 14:04

  1. Will the ultra-thin model iPhone 17 Air be launched for the first time? Market rumors suggest that its 5.5mm thin body will set a record for the thinnest iPhone in history.

  2. In terms of pricing strategy, Apple may implement a "moderate price increase" for the first time in seven years.

  3. The entire product line will undergo significant updates, with the expected launch of the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The standard iPhone 17 will feature a larger 6.3-inch screen and will be the first base model to adopt a 120Hz refresh rate.

  4. Will there be an introduction of progress in AI integration, and will there be a focus on showcasing the AI processing capabilities of the next-generation Apple Silicon chip? According to media reports, Apple is also in early negotiations with Google to use Gemini AI to improve Siri.

  5. Regarding the market applicability of the Apple Intelligence suite

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