<div id="readability-page-1"><div><div><p>The Average Transaction Price (ATP) for new vehicles in the U.S. rose over 2.6% year-over-year in August as 2026 models arrived at dealerships.</p><h2>Vehicle Prices Increase In August, EV Sales Surge</h2><p>The new vehicle ATP in August was $49,077 while the MSRP  or Manufacturer Suggested Retail Price surged 3.3% YoY to $51,099, data released by Cox Automotive showed on Wednesday.</p><p>&#34;Costs are clearly increasing, for automakers, dealers and buyers alike,&#34; <strong>Erin Keating</strong>, Senior Analyst at Cox Automotive, said in the report, adding that the price increase reflected a market that was &#34;adjusting to new production realities and consumer preferences without tipping into volatility.&#34;</p><p>EV sales also hit a record 146,332 units in August, accounting for a record 9.9% of the total market share. The surge could largely be driven by the end of the IRA $7,500 Federal EV Credit. &#34;Current sales trends suggest Q3 2025 will set a record for EV sales in the U.S,&#34; the report suggested.</p><h2>Tesla Market Share Shrinks</h2><p><strong>Tesla Inc.</strong> <span>TSLA</span> recorded a 2.9% increase in the ATP to $54,468; however, it was still down 5.5% compared to the previous year. Tesla sales contracted in the U.S. as the company's market share fell below 40% for the first time since 2017, as it currently stands at 38%.</p><p>Meanwhile, <strong>Gary Black</strong>, managing director of <strong>Future Fund LLC</strong>, has questioned the EV giant's future strategy, speculating on a possible affordable model in the Tesla lineup. Interestingly, an unknown compact Tesla was recently spotted at the Gigafactory in Texas.</p><h2>Optimus Could Be The Biggest Product Ever</h2><p>Elsewhere, <strong>Elon Musk </strong>has been pushing for artificial intelligence and robotics since Tesla revealed its Master Plan IV, with the CEO recently saying that Tesla was working on finalizing the Optimus version 3 design and that it could be &#34;the biggest product, ever.&#34;</p><p>Musk had also said that the robot could represent over 80% of Tesla's future value, illustrating his confidence about Tesla's robotics push. Meanwhile, xAI, Musk's artificial intelligence company, has invested over $40 billion in its Memphis data center.</p><p>Tesla scores well on Momentum and Growth metrics, while offering satisfactory Quality, but poor Value. For more such insights, sign up for Benzinga Edge Stock Rankings today!</p><p><em>Check out more of Benzinga’s Future Of Mobility coverage by</em><em> following this link</em><em>.</em></p><ul> <li>Elon Musk Says The Government Is ‘Unfixable,’ Hails Trump’s Crypto Czar David Sacks: ‘Haven’t Been To DC Since May’</li> </ul><p><em>Photo courtesy: VTT Studio / Shutterstock.com</em></p></div></div></div>

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<p>In August, the Average Transaction Price (ATP) for new vehicles in the U.S. rose 2.6% year-over-year to $49,077, while the MSRP increased 3.3% to $51,099. EV sales reached a record 146,332 units, capturing 9.9% of the market. Tesla's ATP rose 2.9% to $54,468, but its market share fell to 38%, the lowest since 2017. Elon Musk is focusing on AI and robotics, with the Optimus robot potentially being a significant product for Tesla's future.</p>

- The Average Transaction Price (ATP) for new vehicles in the U.S. increased by 2.6% year-over-year in August, reaching $49,077, while the MSRP rose 3.3% to $51,099.  
- Electric vehicle (EV) sales surged to a record 146,332 units, capturing 9.9% of the market share, potentially influenced by the end of the $7,500 Federal EV Credit.  
- Tesla's ATP rose 2.9% to $54,468, but its market share fell below 40% for the first time since 2017, raising questions about its future strategy amid a focus on AI and robotics.  

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US New Vehicle Prices Rise 2.6% In August As EV Sales Hit New Record — Tesla Loses Ground