Morgan Stanley: Amazon's fresh food business has considerable growth potential, reiterates "Overweight" rating

Zhitong
2025.09.11 07:05
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Morgan Stanley reiterated its "Overweight" rating on Amazon, with a target price of $300, emphasizing its expansion potential in the fresh grocery market. Analysts pointed out that Amazon's entry into the $600 billion fresh food market will drive its continued growth, with an expected increase of 120 basis points in total transaction volume for every 1% market share gained. Cantor Fitzgerald and Barclays also reaffirmed their "Overweight" rating on Amazon, focusing on its innovations in Wi-Fi services and artificial intelligence