China Aviation Securities: Multiple regions intensify cultural tourism policies, high prosperity of cultural tourism consumption continues during the National Day holiday

According to the Zhitong Finance APP, AVIC Securities has released a research report stating that the expansion of transportation capacity and consumption upgrades are driving the high tourism boom during the National Day holiday. With the support of policies, transportation capacity assurance, and demand upgrades, this year's National Day Golden Week tourism market is expected to maintain high prosperity. Recommendations include: 1. Natural scenic spots and comprehensive operations: CBMT (603099.SH), Xiyu Tourism (300859.SZ), Emei Mountain A (000888.SZ); 2. Hotel accommodation and platform services: BTG Hotels (600258.SH), SSAW Hotels & Resorts (301073.SZ), Jinjiang Hotels (600754.SH); 3. Cultural tourism performances and content IP: Songcheng Performance (300144.SZ).

AVIC Securities' main viewpoints are as follows:

Policy measures are concentrated, and cultural tourism consumption scenarios continue to expand.

Recently, various regions have accelerated measures to benefit the public under the promotion of the "Cultural Tourism Consumption Season" policy: 1. Guangdong has issued a total of 20 million yuan in consumption vouchers since September 12, covering dining, accommodation, scenic spots, and other scenarios; 2. Fuzhou has launched "Fuzhou, a city of happiness for all," adding a "welfare package" for National Day travel and discounts for digital currency; 3. Beijing has issued 3 million yuan in consumption vouchers and launched more than 20 boutique activities relying on the ticket economy of the service trade fair; 4. Jiangsu has released six major actions to support the creation of 20 boutique tourism performance projects. The central and local governments have formed a policy synergy that not only enriches the supply of holiday travel but also creates a more attractive atmosphere on the consumption side, laying a solid foundation for the release of demand during the National Day Golden Week.

Transportation capacity continues to increase, and scenic spots and enterprises are preparing supply in advance.

In terms of railways, China Railway Shanghai Bureau has added multiple passenger trains from September 12 to October 11, directly connecting popular sections; in civil aviation, Xiamen Airlines has newly opened and increased 126 flights covering popular routes such as Hangzhou, Wuhan, and Singapore. Cultural tourism enterprises are taking active actions: Hubei Three Gorges Tourism Group has increased cruise ships and temporary schedules, while Guangzhou Lingnan Group has secured flight seats, hotel, and ticket resources to achieve precise matching of supply and demand and promote multi-channel sales. Multiple parties are working together to expand capacity and products, enhancing the ability to accommodate passenger flow peaks during the double holiday period.

Travel demand is released in advance, and the upgrade of consumption structure resonates with the boom in outbound tourism.

Meituan predicts that September 16 will see a peak in ticket purchases, with popular destinations concentrated in Shanghai, Chengdu, and Beijing; TONGCHENGTRAVEL expects that the frequency of short trips and the quality of long-distance travel will improve simultaneously, with the popularity of chartered tours doubling year-on-year and per capita spending on long-distance group tours increasing by over 20% year-on-year. Data from Hanglv Zongheng shows that domestic flight bookings exceeded 3.26 million, with a daily average year-on-year increase of 26%; data from Fliggy shows that per capita transportation bookings increased by 4.2% year-on-year, and intermodal transport increased by 7% year-on-year. Outbound tourism is booming, with Europe accounting for nearly half, Greece's popularity soaring sevenfold, and visa-free countries becoming the first choice.

The cultural tourism consumption chain is fully released, and the integration of cultural performances becomes a new highlight.

Holiday travel demand has driven a 1.5-fold year-on-year increase in tourism heat around performance venues, with cultural tourism performances, immersive activities, and deep integration with tourism expanding the boundaries of consumption. Policy promotion, supply accommodation, and demand upgrades are forming a triple synergy, jointly supporting the continuation of high prosperity in tourism during the "super long Golden Week," driving the comprehensive release of accommodation, transportation, dining, retail, performances, and other chains, with the cultural tourism sector expected to welcome structural performance before and after the holiday Risk Warning: Risks of changes in macro policies; uncertainties in the international environment; risks of consumer confidence falling short of expectations