Google's concession proposal rejected by the Department of Justice: merely splitting the business does not meet the requirement for a forced sale of AdX

Google once considered divesting part of its advertising technology business to address antitrust concerns in Europe and the United States, but the Department of Justice has demanded that it forcibly sell its advertising trading platform AdX. External lawyer Jenny Li stated that the Department of Justice seeks to implement complete technical separation and divestiture of AdX. A judge ruled that Google illegally monopolized the advertising technology market, and a hearing will begin next week to discuss whether Google must split off part of its business. Both U.S. and European competition authorities have determined that Google illegally dominates the advertising technology market, and the European Union recently imposed a fine of 3 billion euros on it