Uber Tech launches Safari hunting service in Kenya, targeting a $4.3 billion market opportunity
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Uber has launched the Uber Safari service in Kenya, offering adventure tours to Nairobi National Park, targeting a $4 billion market. The service allows passengers to book guided tours through the app to view wildlife. Uber aims to attract domestic tourists and business travelers while creating profit opportunities for local travel agencies and fleets. The tourism industry is a major source of foreign exchange income for Kenya, contributing 10.4% to GDP. In 2023, the Uber platform contributed 14.1 billion shillings to the Kenyan economy, with one-fifth coming from the tourism sector
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