KAYOU enters the U.S. with super IP, integrating online and offline channels

China's leading pan-entertainment and cultural innovation company KAYOU has announced its entry into the U.S. market. The U.S., as the world's largest collectible card market, is a key part of its global strategy. Currently, KAYOU's competitiveness stems from two aspects: first, a comprehensive industrial chain layout covering R&D, manufacturing, and other links, ensuring product innovation and quality; second, a mature IP operation system, having successfully operated over 70 well-known IPs in China, including global collaborations and original developments, and it excels at exploring content recreation to enrich IP connotations. It is reported that in October this year, KAYOU will launch three major IP card games: "My Little Pony," "Naruto," and tokidoki at the New York Comic Con, and plans to sell them through multiple online and offline channels this fall, including Walmart, Amazon, Target, Gamestop, Barnes & Noble, as well as TikTok Shop and the live e-commerce brand Crossing