Amazon (AMZN) Launches New AI Agent to Help Third-Party Sellers

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2025.09.17 15:09
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Amazon has launched a new AI agent to assist over 1.3 million third-party sellers on its platform, enhancing tools for pricing, supply chain, and promotions. This AI, powered by Amazon's Bedrock platform, aims to simplify complex tasks for small businesses. While sellers pay for fulfillment services, there are no plans to charge for the new Seller Assistant. Analysts maintain a Strong Buy consensus on Amazon stock, with a price target of $264.51, indicating a potential upside of 14.7%.