Counterpoint: In the first eight weeks of Q3, smartphone sales in China decreased by 2% year-on-year, and a slight decline is expected for the overall third quarter

Zhitong
2025.09.18 01:15
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Counterpoint data shows that in the first eight weeks before Q3 2025, smartphone sales in China decreased by 2% year-on-year, mainly affected by a significant decline in sales of vivo and Honor. It is expected that the overall market will see a slight decline in Q3 2025, with annual performance remaining roughly flat. OPPO and Huawei performed well in the mid-to-high-end market, especially the OPPO Reno 14 series, which is popular among consumers. Apple's iPhone 16 series continues to grow after price adjustments, while Honor faces challenges