Spotlight on Amazon.com: Analyzing the Surge in Options Activity

Whales with a lot of money to spend have taken a noticeably bullish stance on Amazon.com.Looking at options history for Amazon.com AMZN we detected 47 trades.If we consider the specifics of each trade, it is accurate to state that 48% of the investors opened trades with bullish expectations and 38% with bearish.From the overall spotted trades, 12 are puts, for a total amount of $1,009,305 and 35, calls, for a total amount of $2,738,120.What's The Price Target?After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $100.0 and $250.0 for Amazon.com, spanning the last three months.Insights into Volume & Open InterestLooking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Amazon.com's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Amazon.com's whale trades within a strike price range from $100.0 to $250.0 in the last 30 days. Amazon.com Call and Put Volume: 30-Day OverviewLargest Options Trades Observed:About Amazon.comAmazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 75% of total, followed by Amazon Web Services' cloud computing, storage, database, and other offerings (15%), advertising services (5% to 10%), and other the remainder. International segments constitute 25% to 30% of Amazon's non-AWS sales, led by Germany, the United Kingdom, and Japan.Following our analysis of the options activities associated with Amazon.com, we pivot to a closer look at the company's own performance.Where Is Amazon.com Standing Right Now? With a volume of 12,078,062, the price of AMZN is down -0.07% at $231.46. RSI indicators hint that the underlying stock may be approaching overbought. Next earnings are expected to be released in 42 days. What Analysts Are Saying About Amazon.comOver the past month, 1 industry analysts have shared their insights on this stock, proposing an average target price of $270.0.Unusual Options Activity Detected: Smart Money on the MoveBenzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Truist Securities persists with their Buy rating on Amazon.com, maintaining a target price of $270. Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.If you want to stay updated on the latest options trades for Amazon.com, Benzinga Pro gives you real-time options trades alerts.